Identifying Needs and Presenting Solutions

by Brian Tracy



Customers buy for their reasons, not yours. The most important thing you do in a sales presentation is to uncover the true needs or problems of the prospect that your product or service can fulfill or solve.

Uncover Selling Opportunities
Overcome Initial Sales Resistance
Develop the Vital Attitude that Assures Success
Keep the Prospect Involved
Ask Questions that Arouse Customer Interest.
Difference between ability to pay and willingness to pay
What to say when a customer says, “I can't afford it”
What the words “I'm not interested” mean when a customer says them
How top sales professionals see themselves in a sales situation

Improve your skills to maximize your selling leverage.


15. Identifying Needs and Presenting Solutions - 25 minutes Dvd


1 Dvd ......Regular price $105.00..US$
Shipping in the USA = $8.00 us$

If you have any questions...you can call 818-366-7500
ask for Paul or email The Motivating Tape Company

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