Selling on Nonprice Issues

by Brian Tracy



The very best salespeople are those who sell on the basis of value, quality, utility, dependability, service, reputation and other factors rather than basing the sales conversation on convincing the prospect that they offer the lowest price.

Why Price Arises Early in Every Sales Conversation
The Seven Attributes that are more Important than Price
Three Factors that Diminish Price Concerns
Seven Preference Categories that Determine Purchase Decisions
Why Price is Always Relative to Perceived Value
Company Created Values that Lower Price Resistance
Win the Price Wars in Your Market

You'll discover how to activate your customer's buying button, using vital research findings.


25. Selling on Nonprice Issues - 25 minutes Dvd


1 Dvd ......Regular price $105.00..
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